BUAD 422: Applied Financial Concepts

Mr. Glenn Crafford ’77

Spring, 3 Credits

The goal of the Applied Financial Concepts course is to expose students interested in a career in financial services to the practical application of financial theory and concepts through the case method of instruction. Key objectives are to develop the student’s problem-solving ability and written and oral communication skills through the quantitative and qualitative analysis of actual business situations. The course utilizes cases from leading graduate business schools, as well as original cases written by “Case Sponsors,” senior executive finance industry practitioners assisting with the course under the direction of Professor Crafford.
Students will gain facility at interpreting financial and business information, researching and seeking expert advice, working in groups, and synthesizing data into actionable decision-making. Active student participation in case discussion and analysis is required, and a meaningful portion of the student’s evaluation is based on class participation. In addition, students, divided into small groups, will analyze and present a group case study of strategic financial alternatives of a public company late in the semester. This group case study will include both a written case analysis, as well as an oral group presentation.
Case discussion will be led by the students under the direction of Professor Crafford and Case Sponsors. Students will be exposed to examples of business and financial problems a professional could encounter while working at different types of firms. In the past, cases covered investment banking, private equity, private wealth and corporate finance. Participants in the course will have the opportunity to interact with business executives who are active in different areas of the financial services industry while receiving practical, real-time feedback about their case analysis. A collateral benefit of the course will be to the assist students in refining their career interests.
APPLY HERE FOR SPRING 2026INFORMATION SESSION LUNCHEON - Friday, OCTOBER 17, 2025 (12noon) - RSVP HERE!

About Mr. Crafford

Glenn Crafford is an alumnus of William & Mary, graduating in the class of ’77 as an Accounting major. During his time at William & Mary, Crafford competed as a Division I athlete on the Track & Field team. Upon graduation, Mr. Crafford began his career as a CPA at Coopers & Lybrand. After earning his MBA from The Darden School of Business at the University of Virginia in 1982, Crafford moved into the investment banking industry, working in the investment banking division at Dean Witter Reynolds. In 1985, he was a founding member and shareholder of Peers & Co. He moved to James D. Wolfensohn in 1994 and stayed with the firm through acquisitions by Bankers Trust and later, in 1996, Deutsche Bank where he was a Senior Managing Director in the Mergers and Acquisitions Group responsible for several lines of advisory work within the M&A group until his retirement in 2009. While at DB, he led a highly successful analyst recruiting effort for William & Mary students. Mr. Crafford won the Howard J. Busbee Finance Academy Award in 2006.  Mr. Crafford conceptualized and introduced Applied Financial Concepts in 2011. He received the 2012 Daniel Lewis Service Award in recognition of his work for the betterment of William & Mary. He previously served as Treasurer and Vice President of the William & Mary Alumni Association, and was previously a member of the William & Mary Athletic Educational Foundation Board. He has served as Treasurer and Board Member of Backtrack, Inc., an alumni organization dedicated to the support of the Track and Field program at the College. 
Glenn Crawford

Student Testimonials

“Applied Financial Concepts was an incredibly valuable class because it taught us how to use the tools we were given in other finance courses. The cases are also some of the most interesting projects I have completed in my time at the business school.”

Andrew Walker ‘26

“AFC was the best class I took at W&M. Much of what we learn at this school is academic theory, and this class shows how it is actually applied in the real world. It teaches how to approach and think through any problem, giving you the practical skills needed to succeed while working in the financial industry. These are invaluable skills, especially prior to a banking internship, that you will use for the rest of your life.”

Emily Pettinato ‘25