BUAD 422: Applied Financial Concepts

Mr. Glenn Crafford ’77

Spring, 3 Credits

The goal of this course is to expose students through the case method of instruction to practices and recent developments within several specialized areas of the financial services sector. Key objectives are to develop the student’s problem solving ability and written and oral communication skills through the quantitative and qualitative analysis of actual business situations. Students gain facility at interpreting financial and business information, researching and seeking expert advice, working in groups and synthesizing data into an actionable analysis. Active student participation in case discussion and analysis is required, and a meaningful portion of the student’s evaluation is based on class participation. In addition, students, divided into small groups, analyze and present a group case study toward the end of the semester. The group case study includes both a written case analysis as well as an oral group presentation.

The course utilizes cases from leading graduate business schools as well as original cases written by case sponsors. The case discussion is led by senior executive finance industry practitioners serving as “Case Sponsors” under the direction of Mr. Crafford. Students are exposed to examples of business and financial problems a graduate could encounter while working at a top level consulting or financial firm. Students have the opportunity to interact with business executives who are active in different areas of the financial services industry while receiving practical, real-time feedback about their case analysis. A collateral benefit of the course is to assist students in refining their career interests.

About Mr. Crafford

Mr. Crafford is an alumnus of William & Mary, graduating in the class of ’77 as an Accounting major. He received his MBA from The Darden School of Business at the University of Virginia in 1982.

Upon graduating from the College, Mr. Crafford began his career as a CPA at Coopers & Lybrand. After graduate school, he moved into the investment banking industry, working in the investment banking division at Dean Witter Reynolds. He then was a founding member and shareholder of Peers & Co. In the mid 1990s, he started at Deustche Bank. For the next 15 years, he worked as a senior banker and later a Senior Managing Director in the bank’s Mergers and Acquisitions Group. Mr. Crafford retired from Deustche Bank in 2009. In 2012, he founded Crafford Capital Advisors, serving as President.

Glenn Crawford

Student Testimonials

“Whether you’re interested in financial services in particular or just trying to shore up your knowledge of finance with the goal of applying it elsewhere, the breadth of the course material (e.g. corporate finance, asset management, investment banking and professional investing) will not disappoint.”

Patrick Savage '16

“This course is fantastic for two reasons. The first is that it allows you to delve into complex real world situations in corporate finance, wealth management and alternative asset management through the applied use of the case study method. The second reason is that you are being led through these cases by a different industry practitioner every week. Through the generosity of a group of amazing alumni, students are able to get a window into real world business problems from people who deal with them every day. This is truly the capstone course of the finance curriculum.”

Student '13